National Rail Podcasts
The Brief. National Rail wanted to get music fans to explore more of the country’s musical landscape by train. The Strategy. Train travel should be a relaxing, stress-free experience, so we went looking for a relaxing stress-free medium to deliver our message. We wanted something that could engage train-travellers while they’re travelling and help them discover new places to explore on Britain’s musical map. The Solution. We created a suite of podcasts hosted by Jo Whiley, taking listeners on a musical journey around the UK. From musical hotspots like Manchester and Liverpool, to hidden gems like Durham or Windes, we brought fans around the country giving them a taste of the musical routes they could discover with the National Rail route map.
