Sky - Dreamland
The Brief. Lily Allen was coming to Margate for her TV series debut, accompanied by her on-screen sister Freya Agyeman and their entire extended family, for a show about sun, sea, sibling rivalries and betrayal. The Strategy. No day at the seaside is ever straightforward. Especially when you have your entire family in tow. Our goal was to reflect the tension and drama between the sisters, while making the most of our additional non-human character - Margate Sands beach itself. The Solution. We brought the beach and the drama to the country with billboards and key art that hinted at the secrets and the squabbles between the different characters. A localised poster campaign centred around Margate dialled up the drama around the seaside town, even stirring up a little bit of seaside trouble of its own!
