The brief:
The National Consumer’s Association was a one-stop shop, giving people clear, independent advice on what their rights were as consumers. But most people didn’t even know they existed, let alone know what they did.
The National Consumer’s Association was a one-stop shop, giving people clear, independent advice on what their rights were as consumers. But most people didn’t even know they existed, let alone know what they did.
The strategy:
The most popular source of information for most people, was a friend or family. But so much of what they were told was inaccurate or just plain wrong. We wanted to point them in the right direction to get clear and correct facts about their rights.
The most popular source of information for most people, was a friend or family. But so much of what they were told was inaccurate or just plain wrong. We wanted to point them in the right direction to get clear and correct facts about their rights.
The solution:
Using an eye-catching animation style (from Aardman Studios no less) we put the consumer at the heart of the campaign, and surrounded them with a supporting cast sharing conflicting, confusing and inaccurate advice. In contrast to all this, the NCA was positioned as a clear, independent beacon of accurate information. The antithesis to the layers of misinformation already out there.
Using an eye-catching animation style (from Aardman Studios no less) we put the consumer at the heart of the campaign, and surrounded them with a supporting cast sharing conflicting, confusing and inaccurate advice. In contrast to all this, the NCA was positioned as a clear, independent beacon of accurate information. The antithesis to the layers of misinformation already out there.
