The brief.
NOW Ireland offers an incredible range of sports content in an incredibly flexible way. But nobody knows about it – so we were tasked to tell them.

The strategy.
Fans can watch their favourite sports, entirely on their terms. Want to sign up for a season, a week, or even just a day? When it comes to NOW, they get to write the rules.

The solution.
We put the focus firmly on the fans, asking them to tell us what they love most – both about sport and about NOW.